SPEAKER.
ADVISOR.
Entrepreneur.
Culture Strategist.
I’m Gina Lednyak, a Belarussian-born, NYC-raised, Sydney-side entrepreneur, investor, and advisor. I built and exited one of Australia’s leading social media agencies, and now help people and businesses unlock their unique edge to scale with clarity and purpose.
This is where I share my story, frameworks, and work, helping leaders and teams grow culture-rich, high-performing businesses that leave a lasting impact.
I’m Gina Lednyak, a Belarussian-born, NYC-raised, Sydney-side entrepreneur, investor, and advisor. I built and exited one of Australia’s leading social media agencies, and now help people and businesses unlock their unique edge to scale with clarity and purpose.
This is where I share my story, frameworks, and work, helping leaders and teams grow culture-rich, high-performing businesses that leave a lasting impact.
Meet Gina Lednyak
Entrepreneur • Advisor • Speaker
Gina Lednyak is an award-winning entrepreneur, trusted advisor, and keynote speaker known for blending bold vision with grounded execution, and for saying “yes” to the unknown.
Born in Belarus and raised in New York City, Gina’s journey spans continents, reinventions, and industries. From arriving in Brooklyn as a young immigrant to founding and scaling L&A Social, Australia’s first social-media-dedicated agency. Under her leadership, L&A became the country’s largest independent agency of its kind, known not just for its cutting-edge strategy, but for its award-winning culture and deep community impact. Under Gina’s leadership, the company was successfully acquired in 2022.
Today, Gina works with founders and leadership teams to help them unlock their unique edge and grow high-performing, culture-rich businesses that are built to last. She is the creator of three transformational frameworks:
- Culture Habits™ a method for discovering and activating an organisation’s cultural DNA
- The MAGIC Framework™ a bold model for turning individuality into impact
- Scale with Purpose a philosophy and process for growing businesses intentionally, sustainably, and profitably for scale or sale
Whether advising businesses, delivering keynotes, or diving with sharks on the weekends, Gina brings curiosity, clarity, and a deep belief that the best growth comes when we stop copying, and start owning who we are.
Speaking
Looking for a speaker who brings energy, honesty, and real-world insight, not just inspiration?
Gina Lednyak is a globally recognised entrepreneur and speaker who captivates audiences with storytelling that cuts through the fluff and sparks meaningful change. Known for her bold yet grounded presence, Gina leaves people inspired and ready to take action in their leadership, their culture, and their growth.
From international conferences to intimate offsites, Gina is available as a keynote speaker, panelist, emcee, podcast guest, and media contributor.
If you’re looking to energise a room, shift perspectives, and leave a lasting impression, Gina brings the spark.
MUSINGS
Step into Gina’s world, a space for raw insights, bold reflections, and lessons from the frontlines of business, leadership, and life. Think strategy meets soul, with just the right dose of real talk.
Let’s Connect
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